Investigating Sustainable Behavior and Related Factors in the Tehran Stores

Sustainable architect considers the performance of new designs regarding recycling, hazardous substances, energy consumption, carbon dioxide emissions, and other environmental impact objectives. Sustainable architect assesses the entire building life cycle. Therefore, this study aims to investigate awareness, attitude and behavioural intention. We used the questionnaire of the Department for Environment, Food and Rural Affairs to gather data of stores from 1st Sadeghiyeh square to Poonak square of Tehran in 2022. Eighty sellers were chosen, and 61 sellers answered the questionnaire. Data were validated by descriptive statistics, reliability analysis with Cronbach's alpha test, correlation coefficient and P-Value. Results clarified that awareness of environmental and sustainable architecture issues is from medium to high. Information in this field was gathered from radio and television, and web sources. Furthermore, the importance of sustainable architecture issues is from medium to high. There was a strong behavioural intention to reduce energy consumption in the buildings. Based on the results of this study, we concluded that increasing awareness of environmental and sustainable architecture issues causes increasing behavioural intention in this field.